Job description
Summary
A growing online jewelry brand focused on Amazon and a newly launched DTC site is looking for an in-House team member to oversee and execute paid marketing on Amazon and potentially other forms of marketing off the platform. You will be working with our entrepreneial team and have the ability to directly impact the business and the products sold.
Activities include managing and optimizing PPC advertising campaigns on most Amazon Advertising channels, including but not limited to Amazon Sponsored Product, Sponsored Brand, Sponsored Display, and Sponsored Brand Video (DSP is managed separately by another team.). The position is not a remote position – we are looking for someone to collaborate with us and the rest of the team here in the office.
Responsibilities of the Position
· Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Sponsored campaigns
· Effectively manage campaign budget trending and allocation; forecast monthly costs
· Perform ongoing keyword research, discovery, expansion, and optimization
· Research and analyze competitor activity to expand search coverage
· Understand key takeaways from each campaign to improve in the future
· Stay up to date on the world of Amazon PPC and come to the table with new, innovative strategies to keep up with the market
· Provide weekly reporting and insight into the performance and success of campaigns
· Co-ordinate effective campaigns aligned to significant product or technology launches
· Optimize campaigns based on the identified KPIs
Would you describe yourself as someone who has:
· A minimum of 6 months of Amazon PPC experience (required)
· Ability to support multiple brands in a high growth environment
· Experience in performance marketing, conversion, and online customer acquisition
· Experience managing large campaign budgets
· Strong Excel proficiency
· The ability to perform ongoing keyword research, discovery, expansion, and optimization
· Intellectual curiosity around finding the “why” and digging deep to find patterns others might miss
· The ability to strategize where to spend to optimize our visibility
· Comfort in a dynamic and always evolving environment
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Fort Lauderdale, FL 33323: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Amazon PPC: 1 year (Preferred)
Work Location: One location
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