Job description

Petalfast is the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through its full spectrum of agency services available to brands nationally. The notable cannabis brands already engaged in the Petalfast platform in California include Bloom Brands, Space Coyote, KUDA, and Smarty Plants. The Company, through its incubator program Pilot by Petalfast, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis, while also offering select retailers the opportunity to see future brands before they formally hit the market. Petalfast is expanding into new markets and is hiring!

Job Responsibilities

• Manage all field + trade marketing activity for Petalfast’s brand portfolio at accounts in your territory, driving sell-through
• Train and incentivize budtenders to support the Petalfast portfolio, building brand affinity among the staff and boosting sales velocity.
• Schedule and execute consumer-facing retail activations like demo’s and events, driving brand awareness, trial, and sales.
• Manage Brand Ambassadors in your territory to scale this activity.
• Support and execute brand-specific field marketing campaigns to garner brand loyalty and drive sales at retail.
• Maintain an expert understanding of Petalfast’s portfolio of products, cannabis, and the cannabis industry.
• Input data from field activity into Petalfast’s tech platforms, tracking key duties, follow-up tasks, and opportunities in real time.

Skills, Education + Experience Required

College Degree

• Bachelor’s Degree or experience equivalent

Years of Experience

• 2+ years experience
• Cannabis industry experience, required
• Salesforce/CRM tool experience, preferred

• Google Suite recommended

Driver’s License

• Must have a valid driver’s license and must be able to drive extended periods of time

Physical Standards

• Must have finger dexterity, ability to use keyboard/ten key

• This position may rarely require kneeling, bending, squatting

• Ability to push/pull up to 50 pounds

• Reach, stoop and lift office files, records or reports, typically weighing 20 pounds or less

• Must be available to overnight travel

• Must be able to effectively communicate with others

• Must have good vision and be able to operate a calculator, fax machine, telephone, copier, hand truck, hammer, screwdriver and case cutter

• Must be able to stand and/or walk for long periods of time

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Experience:

• cannabis industry: 1 year (Preferred)
• Field and/or trade marketing: 2 years (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: Remote

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