Guardian Management has an opportunity for a Marketing Director to join our experienced and committed team at Cypress Point!

Cypress Point is a 104-unit Senior Living facility located in Casa Grande, AZ.

A Marketing Director’s primary purpose is to ensure that the property meets all leasing goals and objectives as well as enforcing Guardian Management procedures and standards and adhering to Fair Housing and Landlord Tenant Laws at all times. This includes maintaining good financial health and stability, program and government compliance, and client relations. A Marketing Director is responsible for supervision of any other leasing or marketing staff at the property, as well as working with other property staff and vendors to provide outstanding customer service to the residents, maintain excellent curb appeal, provide well-timed and proactive property maintenance, to ensure excellent and relevant services to residents, and to complete all required paperwork and reports on time.

Schedule: Monday - Friday, 8:30 AM - 5:00 PM

Benefits: Medical/Vision/Prescription Insurance, Dental Insurance, Medical/Dependent Care FSA, Life/AD&D Insurance, Employer-matched 401-K, PTO, Paid Holidays, Employee Assistance Program.

Qualification Requirements:

The requirements listed below are representative, but not exclusive of the knowledge, skill and/or ability required.

• High school diploma or GED.
• At least three years of experience working in customer service, sales, marketing or a college degree in a related field.
• At least one year of experience working in leasing or marketing at a senior living facility or a facility in a related field.
• Excellent attention to detail and organizational skills.
• Strong mathematical skills.
• Ability to speak, read and write in English.
• Ability to communicate effectively and in a timely manner; both verbally and in writing.
• Able to complete company training requirements for this position within pre-determined deadlines and attend other training sessions as required.

Essential Functions:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

• Represent Guardian in a positive and professional manner at all times.
• Support Executive Director’s efforts to assure that Guardian’s efforts fully meet and exceed property management obligations.
• Move prospects through the sales process from introduction to move in. Create relationships, identify what people need in order to make the move possible, and deliver a presentation of the community that sells all of its best attributes.
• Maintain budgeted occupancy by generating the number of qualified inquiries, referrals, tours and closing ratios required.
• Maintain an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the property.
• Provide residents with information about community services and help connect them to available health services.
• Follow-up with inquiries via visiting, telephone calls, cards/letters, mailing of marketing information, and other means in an effort to promote sales and meet budgeted occupancy.
• Communicate with the Executive Director daily to report census, admissions, discharges, transfers, deposits, inquiries and tours. Maintain model room, respite room and rent-ready room availability list.
• Provide outreach by distributing brochures, public service announcements and other promotional advertising for local, regional and national audiences.
• Visit residents that leave the building due to illness or injury and help them come back to the property.
• Achieve and maintain required number of marketing contacts per week. Maintain outside referral database of qualified contacts. Develop strong referral base with other communities by making personal visits and sponsoring networking functions. Accurately represent the community, its services and pricing structures in all interactions.
• Attend all appropriate networking functions.
• Measure success rates of referral contacts by tracking referral sources and requests for information by callers and walk-in visitors.
• Carry out the marketing and advertising plan for the property, seek advertising resources and coordinate public relations efforts.
• Encourage family contact and support with the residents. Promote family involvement in facility activities, family meeting and support groups.
• Ensure lead management database is accurate and update leads activity timely and accurately.
• Understand and ensure compliance with all federal and state regulations concerning the acceptable health conditions and the move-in procedures including Fair Housing.
• Assist with processing of all required information necessary to complete a successful move-in, as requested.
• Facilitate admission for new resident and family. Coordinate with all departments to prepare for the new residents arrival.
• Ensure that all rooms are ready for tour activity, by checking the model unit first thing in the morning, prior to touring.
• Participate in “Stand-Up” meetings to communicate key issues within the department to improve occupancy.
• Assist with sales and marketing events during and after business hours as well as weekends.
• Follow confidentiality guidelines for all resident, property, owner, and Guardian information at all times.
• Accurately record time worked, adhere to time keeping guidelines including approving site staff time records on a daily basis.
• Establish and maintain collaborative working relationships between departments and with coworkers.
• Perform other duties consistent with position as assigned by the Director of Resident Advocacy, Executive Director and/or Portfolio Manager.