Marketing Manager, Acquisition and Strategy

One of the world’s leading online betting and gaming companies, 888 Holdings’ mission is to lead the online gambling world in creating the best betting and gaming experiences. We aim to create unrivalled moments of excitement in people’s day-to-day lives by developing state-of-the-art technology and products that provide fun, fair, and safe online betting and gaming entertainment to customers around the world.

This team is experienced. Not only has 888 been at the forefront of the online gaming industry since 1997, we’ve done so by leveraging our proprietary technology to create an innovative, world-class online experience every time our services are used. Already owning several gambling brands and websites including 888sport, 888poker, and 888casino, our company is always looking to grow!

Here’s an example of that. In 2021, 888 launched an exclusive partnership with Authentic Brands Group, owner of the iconic Sports Illustrated brand, to launch its latest B2C brand, SI Sportsbook.

That’s right. Sports Illustrated has a sportsbook. And we are building the only sportsbook by sports people!

SI Sportsbook offers a unique, content-rich sportsbook tailor-made for sports fans in the US. A generation of sports fans came of age and fell in love with the magic of sport through the iconic imagery and journalism for which Sports Illustrated is best known. SI Sportsbook taps into the deep well of emotion, brand recognition, and appeal of this quintessential American sports brand.

We don’t stop there, though. In addition to building our consumer-facing sportsbook, 888 manages several ground-breaking B2B partnerships with Caesars and World Series of Poker.

888 offers an exciting and dynamic work environment with flexible work-from-home policies, a generous benefits package, and unparalleled growth opportunities for employees. Our US business operates as a separate entity with a series of matrixed support layers so our employees can tap into the global resources at their disposal. It is very much a start-up culture at 888’s New York and New Jersey offices, and we value and appreciate employees who bring a strategic mix of flexibility, domain knowledge, and curiosity to their roles.

A working knowledge, or passion for sports and betting are a huge plus for potential candidates. 888's consumer-facing websites offer more than just online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888's strong and trusted brands are all accessible through www.888.com.

Find out more about Sports Illustrated Sportsbook at www.sisportsbook.com, or 888 at http://corporate.888.com/.

We strive to always lead with our core values and beliefs that enable 8’sters to develop their full potential, bring their full self to the workplace, and engage in and foster a workplace environment of diversity and inclusion.

888 and all its subsidiaries are committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 888 is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Conversion & Optimization Manager, Sports Illustrated Sportsbook

As a Conversion & Optimization Manager, you will be responsible for managing and optimizing the funnel, performing analysis to identify opportunities to acquire new users, and developing new acquisition marketing campaigns and promotions to build the current user base. You will excel at providing both highly analytical as well as highly creative ideas to a design engagement and conversion. This will be a highly visible role in supporting acquisition efforts for both Sports Illustrated Sportsbook and Casino.

Responsibilities include:

Funnel optimization

• Develop and lead the optimization plan to improve user flow: registration forms, deposit process, etc.
• Design and execute A/B testing to deliver results to improve conversion in each of the funnel stages.

Analysis

• Monitor and measure funnel performance
• Identify online patterns and leverage those to improve acquisition performance
• Ensure consistent tracking, tagging, analysis, segmentation, and reporting of core user KPIs.

Improving user experience

• Enhance the user experience through funnel optimization, based on user’s insights & data; optimize the player journey (by conducting relevant A/B testing) in terms of messages, offers & UX in the different marketing channels funnels.
• Lead conversion & UX projects. Work closely with web development, design teams and product teams on flow improvements such as new marketing messages, new features, new promotions, etc.
• Seek new technologies and tools & identify new trends to increase engagement with the users and conversion.

Job Requierments

Qualifications:

• 2+ years’ experience in an online business
• Bachelor’s degree in Marketing, Business, or Analytical field (or other relevant field) preferred
• Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Strong understanding of marketing, testing, and reporting methodology
• Knowledge or understanding of the business and culture of sports and gaming preferred

Preferred Qualifications (not required):

• Product marketing experience
• Advanced Excel skills
• Experience with Google Analytics
• Experience working with internationals across different time zones