Job description

Social Media Coordinator
We are a premium wine company headquartered in Texas and encompassing six industry-leading brands: William Chris, Lost Draw, Skeleton Key, Grower Project, Yes We Can Wine/Sway Rosé, and our newest brand in the portfolio, Uplift Vineyard. We don’t follow trends, we create them. We are the leading-producer of Texas-grown wine, we’re on a strong trajectory for future growth and brand expansion, and we are looking for ways to share a piece of our world with more people.
Compensation Includes:

• Competitive Salary - Up to $45,000.00 (depending on experience)
• Healthcare benefits
• 401K
• Personal and professional development opportunities
• 50% discount on our wines and wine allocation (free) depending on tenure
• ...and more!

Summary
As a Social Media Coordinator for William Chris Wine Company, you will have the opportunity to support the entire marketing department and learn about multiple facets of our wine business. Day to day, you will find yourself responsible for a wide range of social media tasks, at various stages of projects and initiatives that the department may be working on. You thrive with variety in your work, and you hate being bored. At one moment you might be sifting through customer data for insights and another you will be designing a graphic for social media or supporting our team at an event – anything that allows you to be creative and stretch yourself to learn something new, you’re up to the challenge! Together we’re growing our world-class wine company and inspiring the industry.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions

• Manage and cultivate organic social channels (Instagram, Facebook, LinkedIn, TikTok)

• Collaborate with the Performance Marketing Manager to develop strategies to build awareness and consideration through organic and paid social channels.
• Provide support to the marketing team on creative asset development – may include copywriting, graphic design, light photography/video capturing as needed
• Liaise with outside agency/industry partners and collaborate with key internal counterparts in our Wine Club, Tasting Room, Onsite Events, Outside Sales, Production, and HR departments to help develop world-class marketing materials
• Monitor and provide social media responses and routing to Tasting Room/Wine Club
• Develop and manage the social calendar for all WCWC brands that will coincide with the email calendar, promotions, and on-site events.
• Record organic social KPIs
• Work with PR partners and the Performance Marketing Manager to support influencer/media strategy and relationships
• Take part in ongoing marketing team check-ins on progress and areas for improvement and innovation
• Conduct regular competitive research and share summaries with marketing and executive teams
• Represent marketing at select consumer/member events (plan for 1-2 weekend/evening events per month)

Other duties

• Additional duties as assigned

Competencies

• Exceptional verbal and written communication skills
• Meticulous attention to detail, polish, and follow-through across all activities
• Ability to thrive in a fast-paced, dynamic, high-volume environment
• Passion for creative problem-solving, strong self-starter spirit and can-do attitude
• Team player able to communicate effectively with all departments and levels within the company
• Comfortable working independently, confident in engaging with other departments as needed
• Flexibility in scheduling including weekends and evenings as required for seasonal events

Supervisory responsibilities

• No supervisory responsibilities

Physical demands

• Ability to work in multiple locations

Travel and remote work

• This position requires travel between Fredericksburg, Hye, Johnson City and Burnet, Texas
• This position is eligible for remote work approved by supervisor

Additional eligibility requirements

• Degree in Marketing/Communications is preferred but not required
• Prior experience in a social media marketing role or in a general marketing role is a bonus (including internships as well as experience as an influencer/blogger)
• Food/Beverage, Hospitality, or Customer Service experience a plus
• Ability to work in Google apps (Gmail, Google Calendar, Google Docs, Google Photos)
• Experience working in Meta Business Suite is preferred but not required
• Desire to learn and master new marketing software like Hubspot, Canva, Google Analytics, Adobe Creative Cloud, etc.

Work authorization

• This job is not eligible for visa sponsorship

It is the policy of William Chris Wine Company to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time.

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Job Type: Full-time

Pay: $45,000.00 per year

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