Working as part of the Sam Adams team, the Social Media Community Manager Co-Op will be responsible for the day-to-day engagement with Sam Adams drinkers across all social media channels, adding value to our social media strategies by connecting directly with drinkers to grow our channels and communities. The ideal candidate will be a strong writer, a social media fanatic, and will have a passion for providing exceptional drinker experiences while acting as the voice of our brand.

What you'll Brew:

• Act as the voice of the brand on the front lines with drinkers by responding to every tweet, DM, Instagram comment, and more in real-time
• Drive consistency of our brand voice and personality on social media by delivering quick-witted,
• creative, and on-brand responses (text, GIF, emoji, and more) to drinkers
• Build long lasting drinker and fan relationships, growing social media communities as a result
• Develop new and innovative ways to foster conversation and engage with our brand’s communities,
• and work cross-functionally to design campaigns inclusive of 1:1 drinker engagement
• Collaborate with the Social Media team on reporting across social media touchpoints
• Work with Consumer Relations team to ensure consistent customer-facing communications across
• channels, drafting social media-friendly messaging for initiatives like new product launches,
• programs, and FAQs
• Capture consumer insights and create weekly and monthly reports on social media community
• management efforts, trends and opportunities
• Curate user generated content and support broader Social Media team with execution of organic
• social media strategy
• Stay versed in day-to-day social media & cultural trends and be excited and ready to engage with
• drinkers on those topics
• Capitalize on live events and real-time opportunities relevant to our communities
• Bring new ideas to the table based on insights from our community of fans
• Manage social media calendars with Digital Marketing Manager and Brand Storyteller
  

Required Experience and Skills:

• 1+ years of work experience in social media, communications or marketing, and a desire to be part of building brands’ social media presence
• Experience in online community building
• Familiar with all social platforms, and avid user of social media personally
• Passionate about delivering exceptional customer experiences and fostering community
• Exceptional writing skills, and a natural conversationalist and who enjoys interacting with our
• fans
• Interest in content development and desire to bring new forms of content to our drinkers as
• social channels evolve
• Detail-oriented and thorough, with an interest in consistently tracking the positive impact of
• your efforts
• Entrepreneurially-minded, eager to learn and take on new and varied responsibilities
• Passion for alcoholic beverage industry a plus
• Must be available to work some off-hours and weekends