Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.

Position Title: Creative Copywriter/Strategist

Reports to: Vice President

The Creative Copywriter/ Strategist would be responsible for crafting accurate, engaging and online optimized copy that aligns with True Care’s digital and offline content strategy. This individual should have a passion for writing and the professional initiative to pitch, research, create, write and manage content across multiple platforms. In addition, they will be responsible for identifying new and emerging content opportunities in health care, wellness and home care. Experience in health-focused content would be a plus. They should have experience in collaborating with web developers, web designers, graphic artists, marketing managers, social media managers, other writers in person and online and work cross functionally with many parts of the organization.

Responsibilities include:

• Prepare comprehensive content strategies that align with company goals
• Manage content creation, and revision across multiple platforms
• Work with other team members to identify stories needing updating and revisions
• Create and manage a content roadmap
• Help support sales team with up-to-date content material
• Assist in planning, creation and oversight of all sales and marketing materials
• Brainstorm and collaborate with team for new ideas and content strategies
• Work with the Social Media Manager in developing innovative content
• Create schedule and calendar plans for content releases
• Assist in management of all online and print content materials and campaigns
• Manage content on the website, intranet, blogs, social media pages, newsletters, email campaigns, etc.
• Help to develop training, process and playbooks as needed
• Research markets and industries to compare strategies

Job Requirements:

• Bachelor’s degree in communications, journalism, English or a related filed
• Extensive new media editorial experience
  
• Knowledge of multiple content management systems to include WordPress
• Adept at SEO best practices
• Ability to work in team environment in person and over digital platforms
• Ability to multi-task and take initiative
• Excellent communication and interpersonal skills
• Positive team-friendly attitude

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.