ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop patient engagement strategy and planning for various lines of business, support of key results (KRs) and product launch planning.
• Promote and foster a professional, positive, dynamic team environment through exemplary leadership.
• Manage and coordinate content development and activities for execution of effective multi-channel communications to comply with health literacy and other patient-facing best practices.
• Foster patient experience with a keen eye on how patients will interpret and feel when encountering required and non-required communications including but not limited to direct mail, print, digital, SMS, email and in-clinic communications.
• Negotiate the purchase of goods and services from print and technology vendor/s in accordance with company purchasing policies and budgetary restrictions.
• Optimize and oversee report generation, quality control procedures, standard operating procedures and documentation.
• General project management, including creating timelines for deliverables, setting and keeping deadlines, assisting with brainstorming and strategy meetings and coordinating with outside vendors.
• Collaborate across departments including marketing, product, program owners to understand stakeholder needs, strategy and business objectives.
• Build system for reporting and tracking campaign performance.
• Interpreting market data, competitive intelligence and performance results to further refine segments and marketing strategies.
• Stay up to date with patient experience/engagement, digital technology and direct mail regulations and trends.
• Effectively prioritizing and personally managing a variety of projects and tasks to meet deadlines and budget targets.
• Supporting and personally contributing to the creation and adoption of operational process improvements.
• Take a multi-faceted and creative approach to problem solving.

REQUIREMENTS:

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare or related discipline.
• 4+ years of B2C marketing experience, with preference for those with both B2B and B2C/DTC experience.
• 1+ year marketing experience in the healthcare industry with strong preference for work with health plans, pharmacy/Rx benefits, managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid.
• Ability to effectively define and manage project plans and teams with demonstrated best practices in project management.
• Proven success in working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels.
• Team player with the ability to work with a remote and distributed team.
• Ability to think beyond one's immediate team and contributes to making Aledade holistically better (active engagement in D&I efforts, culture initiatives, facilitating training, leading roundtables, etc.)

PREFERRED QUALIFICATIONS:

• Advanced proficiency in personally authoring a variety of marketing and communications content, as well as with Excel, Word, Powerpoint.
• Familiarity with Value-Based Care and other risk-based payment models (e.g., ACOs, PCMH, Bundled payments, Capitation, Risk-sharing).
• Experience with consulting/strategy, content/digital marketing, CRM/marketing automation (e.g. Salesforce.com, Hubspot, Marketo) and product marketing.
• Preference for those with experience and familiarity with Agile, Pragmatic Product Marketing and various market research methodologies.